Writing and Web Content





The Death of Quality Content: Become Part of the Solution, Not the Problem
By Bill Platt

No matter where you go online, you are bound to find someone complaining about the quality of content available online. When we want to find information that answers our questions for us, the last thing we want to do is to land on a MFA site with questionable content. And yet, many of the people who complain about this state of affairs also contribute to the problem.

Believe it or not, you have the ability to become part of the solution, rather than to continue being part of the problem. Keep reading to learn how…

As the people who create the content that the world consumes, through the World Wide Web, we are in a very unique position. We have the power to change the future of the Internet… We have the power to change the world for the better…

We have the power to turn the Internet into something our children and grandchildren could value…

People who do not market goods and services online wonder why the Internet has become a cesspool or irrelevant and badly written content… They wonder why the information they find online is littered with so much junk and garbage… They wonder why marketers are willing to ruin the Internet in a quest to make a few extra dollars…

Google, more than any other website, understands the battle that they must win… They must devise systems that will conquer and destroy the wealth of junk content online… It is a battle that that Google must win, in order to ensure the longevity of its value in the marketplace…

Over the last year, Bing has been eating into Google’s market share, in its effort to capture more eyeballs and more advertising dollars…

The wizards behind the curtain at Google understand that Google needs to change to survive. They know that Bing is winning market share, because Google’s search results are littered with a vast empire of junk content, masquerading as quality content. Information consumers have begun to take notice the heaps of junk in Google’s search results… And they are starting to notice in large numbers…

Google must adapt or die…

As a result, Google is becoming somewhat more aggressive to weed out the kinds of content that people are afraid that they cannot trust…

There are still vast opportunities for marketers to take advantage of Google, in order to convince Google’s search algorithms that a filthy, stinking piece of dog poo is good quality content… So if this has been your business model until now, you will still have opportunities to play that game into the future…

But the reality is that the dog poo method of creating content for the Internet is one that can only promise short-term gains… Up until Google figures out how to recognize the dog poo on the Internet…

As online marketers, we are in a unique position of power… If we are willing to make a commitment to raise the bar on the quality of content we provide to the global community, we can start cleaning up our own corner of the Internet, one day at a time…

And if we are willing to make a commitment to better quality information, we can ensure a more long-term viability for our online businesses, because our content will be at a level where Google does not feel a need to whack our brand of Internet Marketing…

When the Google Spam Team looks out on the vastness of the Internet and sees our content as an example of the kind of Internet they want to endorse, we will find Google technicians making a commitment not to cleanse our websites from its search results.

As web content creators, we have the power to raise the bar… We have the power to create the kind of content that our children and grandchildren will be happy to share with their grandchildren…

We have the power through the words that we choose to improve the quality of the Internet, and to make it a community more people are happy to participate…

We have the power, and our power begins with a simple idea:

If we make a commitment to using less automation and investing more personal time into our topics, with more regard for building an audience and less focus on trying to snatch another link, then we could position ourselves to ride the wave of great content to personal financial success…

Yes, it really is that easy…

We only need to make a decision to do the right thing, lead by example, and take action to bring the dream to life…

There are actually 19 factors that will influence your success as an article marketer. Nine of those factors are related to your actual article, and the next ten factors have to do with how you construct your “about the author” text. To learn about these 19 factors, pick up a copy of “author resource box essentials” at http://articles4reprint.com/ Bill Platt has been doing article marketing since circa 2000. You can find more of his article marketing guides at http://WritingPuzzle.com/

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